About Art of You
We believe the future of wellness isn’t about chasing someone else’s ideal. It’s about discovering the potential that is uniquely yours.
Welcome to the Art of You.
We recognise that every individual is rich with possibility containing a unique blend of potential and personal chemistry. Our purpose is to redefine self-care through precision, not presumption, moving from generic solutions to scientifically proven personalisation. Our revolutionary multi-patent protected Personalised Capsule Machine enables a new standard of supplementation encapsulating the highest efficacy nutrients in beadlet technology for unparalleled absorption. We bring together scientifically proven nutraceuticals, advanced algorithms, and real health data to create a unique blend that evolves with your body, your objectives, and your journey. This is supplementation rooted in sufficiency: offering only what you truly need, for a measurable, meaningful impact. We believe the truest luxury is self-actualisation and our mission is to help unlock the most vibrant version of you. Welcome to the future of intelligent wellbeing. Welcome to the Art of You.
Guiding Principles
We are passionately driven by our pursuit to empower individuals by providing the highest standards in personalised supplementation and scientific innovations in personal wellness. We see every individual as an artist and want to provide humanity with the appropriate tools to live an inspiring life.
Science-led & Credible
keyboard_arrow_downEverything we do is grounded in real scientific research and clinical data using partnerships with leading nutraceutical scientists to ensure our solutions are not just innovative, but proven, trustworthy, and transparent.
Personalisation & Individuality
keyboard_arrow_downEvery individual is unique. We champion deep personalization - not just adjusting to your needs, but celebrating what makes you, you. Our service adapts as you grow, putting your biology, goals, and lifestyle at the center.
Wholeness & Self-Actualization
keyboard_arrow_downWe believe wellbeing is about more than health - it’s about wholeness, balance, and self-actualisation. Our mission is to help you become more of who you already are, supporting every aspect of your evolution.
Innovation & Technology
keyboard_arrow_downWe lead by innovating - using advanced algorithms, AI, and patented technology to set a new standard in personal health.
Integrity & Transparency
keyboard_arrow_downWe are diligent about making sure our company practices from ingredient sourcing to packing are done with care and honesty.
Sustainability & Responsibility
keyboard_arrow_downWe care for people and planet, choosing the most sustainable options in ingredients, production, and packaging wherever possible.
Empowerment & Community
keyboard_arrow_downWe exist to empower you. We believe in building a strong, supportive community - sharing knowledge, progress, and inspiration.
Together
Our Team
Meet our dedicated team of professionals committed to making a world of difference in the wellness space.
Pablo Smolders
Managing Director / Founder
Pablo is a seasoned entrepreneur / investor specialised in strategy (validation), go-to-market en financial (re)structuring and funding. His experience consist of his studies at Erasmus Rotterdam in Economics, 10 years IT sector and 20 years consultancy for majority of corporations in various sectors (telco, banking, energy, and the food industry) in The Netherlands. Recently focused on sustainability (SDG) scale-ups and supporting management teams. On personal level he is passionate about his family, music, nature, spiritual growth and personal development in philosophical (Taoism).
Anna Sekalska
Marketing and Operations / Founder
Anna is a dynamic, seasoned business manager with over 25 years of experience in the beauty industry. She has acquired knowledge and expertise in general management, sales, marketing, brand development, project management, and change management. Anna is recognised as a people-oriented leader with strong interpersonal skills. She is also an avid reader of European and American literature, an art lover, and an interior design enthusiast. Yoga, exercise, healthy habits and a healthy diet are very important in her personal longevity program.
Dirk Zoutewelle
CSO / Co-Founder
With over 25 years of experience in the health and wellness industry, Dirk is a visionary leader and KOL. His deep expertise in supplements, psychoneuroimmunology, research, and cutting-edge diagnostic tools has enabled him to formulate unique supplement blends that target specific beauty, health, and wellness goals, leading to remarkable improvements. His innovative approach has garnered him recognition as a Health Strategy Innovator in the Netherlands (2018) and earned him a loyal worldwide following among individuals, organisations, professionals, world champion athletes, and celebrities.
Ron van Valkengoed
Co-Founder, Product & Technology
Ron is a technology visionary with deep expertise in cloud and data, combined with a strong commercial understanding of product, sales, and marketing. He has guided companies from early growth to international scale, focusing on how innovation can be turned into practical solutions with global impact. Over the years, Ron has also mentored numerous startups, sharing his insights on strategy, scaling, and execution with the next generation of entrepreneurs. At Art of You, he brings together his technical and market expertise to build intelligent, data-driven health platforms that enable true personalisation and unlock new frontiers in human performance and wellbeing.
Every capsule, precisely made for you.
Our Recent Progress
Explore informative articles regarding the industry and impact of personalised supplements.
FAQs
Find answers to your most pressing questions about the ultimate precision that Art of You delivers.
What is the formula?
keyboard_arrow_downOur personal formula is a unique blend of technology and personalized insights designed to enhance your well-being. It adapts to your individual needs, ensuring optimal results. With our formula, you can experience a tailored approach to health and wellness.
How does technology work?
keyboard_arrow_downOur personal formula is a unique blend of technology and personalized insights designed to enhance your well-being. It adapts to your individual needs, ensuring optimal results. With our formula, you can experience a tailored approach to health and wellness.
What makes ART of YOU different
keyboard_arrow_downART of YOU is the only system that merges precision science, patented technology, and your own data to craft supplements as unique as you are. Not more of everything—just more of you.
How to get started?
keyboard_arrow_downGetting started is easy! Simply sign up for our membership program and complete your profile. You'll receive personalized recommendations and support tailored to your unique needs.